Live streaming has a future as a marketing tool. More trends in the industry are still in their building stages, making the future for marketing here even better. Aside from future trends, live streaming has certain challenges that marketers face.
You might want to tread carefully when dealing here if you must be productive. I will give you more insight into the future trends, the challenges, and a few other things you should consider when using live streaming as a marketing tool.
If you are ready, let’s get down to it!
Future Trends of Live Streaming
The continuous innovation of technology in live-streaming over the years is feasible proof that the future of the sector is promising. Some of the trends here are:
· Virtual Reality (VR):
Virtual reality has already started shaping the future of live-streaming and making it more effective for marketing. Here, users can go into the virtual world, hold a meeting with certain people, and stream it live on regulated social media platforms.
It has a higher tendency to draw more views and engagement. It speaks to the curiosity of your audience and keeps them up until the end.
· Augmented Reality (AR):
Unlike VR, AR brings digital content like images, sounds, and more to reality. It works through devices like AR glasses, tablets, smartphones, and a few others.
Integrating this technology into live-streaming can improve your number of views, as people love to be part of innovations. Also, people can watch your live from anywhere with this innovation.
· Future innovative expectations:
The use of live streaming by brands is increasing with time. With this, we are certain and expecting to see news technologies that will enhance the use of live streaming and create a better viewer experience. We expect the bar to be raised even higher in the coming years.
Challenges in Live Streaming and How to Tackle Them
Although there are many benefits of using live streaming for marketing, there are also a few other challenges. Some of them are:
· Poor Video Quality:
Using the same video coverage device to make a video and your live session would not give you the same result. Going live would drop the quality of the video more than its actual quality. This can make your audience lose interest in watching because most people prefer clear videos.
You can however tackle the situation and get a better result when you upgrade your coverage device. A digital camera or high MP resolution would serve you better.
· Network Connection Problems
These often occur due to bad weather, low data quantity, or poor coverage from the network provider. It can cause your viewers to get frustrated or distracted, watching your live session lag.
One way to tackle this is to get a better network and load enough data subscriptions. Also, you might want to run a network text before you start the live session.
· Unexpected Moments:
These moments come in different forms and they can throw you off balance and cut the purpose of your live session short. They can come in strange comments, tough questions, and more.
You cannot predict the future, you can only prepare for it. So, prepare yourself intellectually and emotionally to withstand whatever you might face in the session.
Considerations for Your Live Streaming
There are a few things you must consider if you want to use live streaming as a marketing tool. These are majorly your target audience and the platform you want to use for the live streaming.
Live streaming has a promising future due to the technologies already in the space and the ones that will emanate. You, however, need to take note of the challenges and work them out to get good results. Also, consider the necessary things like target audience and more, so you would know how and when to go live.
Here, at VOS, we can give you more insight into live streaming marketing, answering every question you have. Also, we can help set you up. To reach us, click here.