Augmented Reality (AR) is a technology that brings Metaverse features to the real world. Over the years, companies like Pepsi, furniture houses, makeup brands, and more have harnessed this tech to market their products. It has been effective and many other brands are planning to join in the near future.
You can enjoy this marketing strategy as well. It can benefit your small and big businesses in many ways. One of the significant ways is the hike in conversion rate. There’s more!
If you want to learn more about the benefits, future, and challenges of AR in digital marketing, read this piece to the end. If you are ready, delve in!
Benefits of Augmented Reality (AR) in Digital Marketing
Some of the key benefits you will enjoy when you integrate AR into your marketing strategy are:
1. Increase in Engagement
The interactive nature of AR makes customers eager to interact with it. This, in turn, will increase customer engagement with the brand, compared to normal content.
2. Competitive Edge
Brands that use AR have a competitive edge over those that don’t. This is because they offer more than the other brands and customers most definitely enjoy this new offering. So, you can attract more clients.
3. A Better Customer Experience
You offer clients a better experience when you give them the ability to test products virtually. It is more fun for clients and less risky.
4. High Conversion Rate
With a competitive edge, increased engagement, and better customer experience, your brand’s conversion rate will most definitely increase. More visitors will be converted to clients with AR involved.
The Future of AR in Digital Marketing
The future of AR in digital marketing looks promising. This is because more brands are beginning to adopt this technology. With advancements in 5G, AI, and machine learning, we expect AR experiences to become even more realistic, seamless, and accessible in the near future.
As AR hardware such as smart glasses and a few others becomes more widespread, brands will be able to offer even more immersive experiences to their clients. However, AR will likely evolve beyond product visualization into areas like virtual events, gamified experiences, and interactive storytelling, providing endless opportunities for creative marketers.
There is a whole new world to explore!
Challenges of AR in Digital Marketing
Although the benefits are enormous, there are certain challenges that AR poses when it is integrated into marketing. Some of them are:
1. High Development Cost:
Creating high-quality AR experiences can be expensive and not every brand can afford it. Ranging from hiring AR developers to testing different versions and more, the initial investment can be substantial.
2. Technology Barrier and the Complex User Learning Curve
We have discovered that some users may find AR experiences confusing to use the interfaces not are intuitive and user-friendly. Also, Not all consumers have access to devices that support AR technology. The experience may also vary across different devices, creating inconsistencies in user experience.
All these challenges are things you can walk over with time. As tech takes the world by storm, the customer will upgrade their device usage and understanding.
In conclusion, AR has not reached every brand to use like AI and a few other technologies. In my opinion, this is the best time to hop on it and harness its benefits.
If you need help navigating this technology and integrating it into your marketing plan, VOS can help you. We are committed to the expansion of your brand and you can reach us here.