Can you get 20+ new leads before bedtime tomorrow? Lead generation is the process of acquiring prospects for your business who you can pitch to and possibly get them to become your customers. Well, lead generation can be quite daunting, especially if you’re a startup who has no experience in the market space.
To be successful at marketing, the first step to take is learning to think in terms of numbers and that’s why I want to know if you can get 20+ leads before bedtime tomorrow!
So let’s also say you’re not a newbie but you’re tired of chasing leads like they’re the last slice of pizza and you’re desperate to fill your pipeline fast, then let’s ditch the sales jargon and dive into a plan that works. At Voswebs, our unique ability is to help simplify the sales process so that you get it! I mean, no one can do sales for you forever, at some point you just have to take charge of the process and that’s why we are passionate about making sure that you become a master.
So, how can you get your next 20 leads, fast..
Step 1: Go hunting, but in the right part of the woods!
If you’re looking for the fastest, smartest place to hunt for leads, LinkedIn is where the real action is at.
Here’s The Lowdown:
- Define Your Ideal Customer Profile: Think of your dream client. What industry are they in? What’s their company size? Are they a manager, director, or the big boss? Spend some time thinking about and listing their biggest possible issues – basically, what keeps them up at night (besides Netflix of course) and how your solution or service can help them solve it.
- Use Sales Navigator to Investigate: Sales Navigator is your secret weapon, use it to find people who match your “ideal customer profile.”
- Find Hot Leads: Maybe companies that just got a big funding round, hired a bunch of new people, or launched a shiny new product are more likely to be open to new solutions. It’s like they’re waving a flag saying, “Hey, we’re ready to spend!”
- The List of 20+: Put all your leads into a spreadsheet with fields for Names, titles, companies, LinkedIn profiles, email, etc.
Step 2: Connect Via Email
Now that you’ve got your hit list, it’s time to slide into their inboxes (and DMs). Don’t worry, this isn’t as awkward as your teenage self trying to ask out a crush.
How to Approach
Use Cold Emails:
Cold emails have to be short and sweet. Remove links, attachments and long paragraphs. Instead, use plain language, keep it to less than 70 words and make your offer, risk reversal and social proof clear. Simple…
Use LinkedIn:
Send an interesting connection Request: Don’t be generic. Find common ground, mention a mutual connection, or reference something interesting from their profile. Then send a follow-Up message like a quick “thanks for connecting” and then gracefully slide in into your cold message. Subtly…
Step 3: MQLs and SQLs
Not everyone you reach out to will be ready to hand over their credit card and scream YES!. So you need to know who to keep following and who to cut.
- MQLs (Marketing Qualified Leads): These folks are curious but need a bit more warming up. Send them some helpful content, offer a demo or meeting or show off some impressive case studies. (social proof)
- SQLs (Sales Qualified Leads): Now we’re talking! They’re ready for the full sales experience. Schedule that call, understand their needs, and dazzle them with your solution.
- Closing Time: Time to get those greens baby! So, discuss numbers, handle any objections like a pro, and negotiate a deal that makes everyone happy. (We’ll discuss objections soon. So, stay tuned!
Remember, lead generation is a marathon, not a sprint. Keep at it, have some fun, and watch those leads roll in.
If this was helpful, send us a message we would love to hear from you.
If you’re focused on customer fulfillment and would like some help with lead generation, check out our lead generation package built to keep those leads rolling in.
