Influencer marketing is a growth strategy that will not fade out of effectiveness in many years to come. It has been effective since many years ago and it grows in efficiency because more influencers are birthed as days and weeks pass, allowing people to love and follow new public figures.
It is their love for these online personalities that drives them to believe whatever they say, do what they do, wear what they wear, or even go where they go. Most people go as far as living stickers of their favorite influencers on their houses, cars, and in more personal spaces.
As a business owner, you can harness this fan love and make your business grow tremendously with it. There are a few steps to go about it and the first one is identifying the right influencer. If you are still in doubt, trying to figure out if it works, remember that…
If you are ready, let me take you through the steps to make your business grow through influencer marketing.
1. Identify the right influencers
You cannot use just any influencer for your business because, just like you, their jobs are in niches. So, choose influencers who have their niches around the essence of your company. A vivid example of a niche conflicting collaboration of Davido or Burna Boy announcing your church event.
Also, make sure the audience and following the influencer are enough for what you want. Someone with 10k followers might be an influencer, but it might not be enough for the level of growth you want for your brand. More so, choose influencers who will genuinely respect your product so they can sell it out with that much respect.
2. Set feasible plans and goals to reach with the collaboration
Make sure you don’t get too excited when setting a goal after signing an influencer for your brand. Use their following to set goals on brand visibility, the percentage of leads you will generate and your conversation rate, your growth rate for sales, and more. Also, plan how you will want to reach these goals with the influencer. Started with content creation ideas, posting days, the term of the collaboration; whether long or short, and more.
3. Use a variety of platforms, but majorly the ones that your influencer is big on
Don’t push your influencers to use Instagram when they have no influence or following there. Work with the platforms where they have influence, and if they don’t in the platform you want, get another influencer. Also, your influencer should at least have a standard following on two or more platforms to ensure that your brand reaches more people.
4. Track and measure the performance of your business
ss don’t want to leave everything to hope or records of other people. You need to track and record your performance after a few weeks. You can monitor your growth rate with this and know what to change and what to double up your efforts on.
These steps will help you grow your brand if you decide to use influencer marketing. It is effective and allows you more time on your hands to think about improving other parts of the business. Strategy is not only reserved for companies that need growth. Small, middle, and big companies use it.
We can answer all your questions and get these tasks done. You can get more information here.