Over time, live streaming has grown to become a relevant marketing tool. Many marketing strategists do well to add it to their plan to sell a product or create awareness for a brand. It has a huge edge over many other tools in the sector and businesses are beginning to harness it more than usual.
One of the major factors sponsoring the recent trend of live-streaming is the real-time connection it creates between brands and their audiences. People can ask direct questions and get answers. Influencers use this tool most times and it boosts their followings. It can do the same for businesses.
If you want to learn more about this growing trend, stay with me on this article to the end. I have so much insight packed for you. Let’s get it!
What is Live-Streaming
Live streaming is broadcasting a video in real-time on the internet. So, wherever you are, people from different locations can see what you are doing and hear what you are saying at that time. You might be new to the word or you have heard it passively and don’t know what it is.
It is very common for TV shows, sports games, events, social media announcements, media news, and a few others. Also, it has proven to be a great marketing tool.
Why Livestream?
Live streaming has drastically increased in worth as social media is taking the world by storm. Now that social media has made it easy for people to go live from their devices, it is gaining more traction.
There are many other marketing tools you can use as a marketer or brand owner, but live-streaming stands out in many ways. It has awesome usefulness that affects brands positively. Some of them are:
1. Building Trust
Many people, including most of the ones you know, live by the popular saying, “Seeing is believing” or “Experiencing is the best teacher”. This goes a long way to show that people will trust what they can see over promises. Live streaming gives audiences something to see and believe in.
The founder of a project can appear on a live stream and explain his visions and theories. With this, people are more inclined to believe them than believe the pre recorded or written ones.
2. Announcement and Product Launch
Brands can use livestream to launch a new product to the market. It could be in the form of an event or an announcement. With this, everyone can participate from any part of the world without restrictions. You can reach a wider range of people at a virtual event than on the conventional one.
Also, your announcements will travel to every member of your brand community. They will know about your next move and whatever you want to tell them.
3. Direct customer engagement
Customers mostly enjoy the feeling of relating with a founder directly. It builds a connection with them and the brand. As a brand, you can host Q&A sessions for your audience, showcase how you make certain products, share your story, and even more.
These connections are often underrated. But they boost conversation and sales rates for brands extensively.
Live streaming has shown its usefulness in marketing and brand promotion. It is a growing trend in the sector and you can use it for your benefits as well. It connects clients and business owners in real time and aids further reach on the wide internet landscape. Your business can surely travel wide with this.
At VOS, we have the right strategy to make your live-streaming straps successful. You can visit us at www.voswebs.com to reach us.